Most visitors arrive on a phone, so we designed for mobile first and kept the pages quick to load on Shopify Plus.
SIMMONS BEDDING
Simmons sold mattresses through retailers for 150 years. We helped them start selling direct on Shopify Plus, connected to the ERP behind every Serta Simmons brand.
Services
- Ecommerce strategy
- Shopify Plus development
- UX and UI design
- ERP integration
The ask
Simmons has been making mattresses in America since 1870, and for nearly all of that time it sold through retail partners. Serta Simmons Bedding wanted to add a direct-to-consumer store without disturbing the systems the business already relied on.
The biggest of those was OHM, the legacy ERP that processes orders for every brand in the group. Whatever we built had to send orders into OHM exactly the way the existing channels did, so nothing changed for the teams downstream. It also had to launch quickly and be easy for shoppers to use.
Tech partners
- Shopify Plus
- Heroku
- Yotpo
- Blueshift
- OneTrust
The solution
We started with strategy and technology planning: which platform, which apps, and how an order would get from the website into the ERP. Shopify Plus was the right fit. It let Simmons sell direct without taking on a heavy enterprise commerce platform.
From there we mapped how customers would shop, designed the store and set up the apps the team needed. Yotpo handles reviews, Blueshift handles personalised marketing, and OneTrust handles privacy and cookie consent.
The larger job was the integration. We built a custom middleware service that connects Shopify Plus to OHM, and we worked alongside the Simmons IT team to build it, test it and keep it running.
Connecting Shopify Plus to the ERP
The hardest part of the project was getting orders from the new store into OHM with no change to how orders were processed. Every Serta Simmons brand runs through that system, so there was no room for surprises.
The Simmons team set up the connection using Cleo, their integration platform. We mapped every field between Shopify’s order data and the format OHM expects, then wrote a middleware service on Heroku that listens for Shopify events and passes each order through as it happens.
Planning something similar? Our guide to what integration projects really cost covers where the time usually goes.
Shopify webhooks
Field mapping between Shopify and OHM
Middleware on Heroku
ERP integration
Shopping experience
Buying a mattress online means deciding without lying on it first. We laid out the pages to answer the usual questions early: which firmness, which size and how delivery works.
Product pages
Each product page explains what is inside the mattress, how it feels and who it suits, with customer reviews sitting next to the details people ask about most.
Mobile first
