AfterShip handles tracking and Klaviyo handles email. We customised the welcome series, shipping notices and order updates so every message reads like HAUS.
HAUS
We built the Shopify Plus store for HAUS, a Sonoma apéritif brand, working alongside the branding team at Gin Lane.
Services
- Shopify Plus development
- Ecommerce consulting
- Post-purchase experience
- Email development
- Animation
The ask
HAUS makes apéritifs from wine grapes and botanicals, lower in alcohol than spirits and made to be shared. The brand sells direct to customers online, so the website is the shop.
Founders Helena Price Hambrecht and Woody Hambrecht worked with the agency Gin Lane on the brand identity. They needed a Shopify Plus partner to turn Gin Lane’s designs into a working store, and to give advice along the way so the design would work as well at checkout as it did in the mockups.
Tech partners
- Shopify Plus
- Klaviyo
- AfterShip
- ShipStation
- Yotpo
The solution
From the first meeting to launch day, we kept HAUS, Gin Lane and our own team working to one timeline. While the design was still in progress, we reviewed it for how it would build and how it would sell.
Once the creative was signed off, we built the Shopify Plus theme. The site leans on big photography, confident type, video and small animations, which suits a brand that cares as much about the look of the table as the drink on it.
We also built everything that happens after someone orders. Tracking runs through AfterShip, and the welcome series and order updates in Klaviyo were designed to match the site.
The result
A fast, good-looking store that launched on schedule, with an after-purchase experience that feels like part of the brand.
UX
Built around the product pages
Launch
Delivered on the agreed timeline
After the order
Tracking and emails that match the brand
Animations
Images and text slide up and fade in as you scroll, from the page loader through to the product pages. It gives the site movement without getting in the way of shopping.
After the order
Sticky add to cart
On product pages the quantity picker and add to cart button stay on screen as you scroll, which helps most on a phone.
Responsive design
Designed for phones first, then tablets and desktop.
