Most Badgley Mischka shoppers arrive on a phone, so we designed the mobile layout first and kept every page light enough to load quickly.
BADGLEY MISCHKA
A new BigCommerce store for Badgley Mischka that tells the story of the label and makes its gowns easy to shop.
Services
- Ecommerce strategy
- UX and UI design
- BigCommerce development
- Conversion optimisation
The ask
Mark Badgley and James Mischka have been designing eveningwear and bridal gowns in New York since 1988, and their dresses show up on red carpets every awards season. The online store had not kept up with the label. It was hard to browse, and it said very little about the people and the history behind the clothes.
The brief had three parts. Redesign the shopping experience, make the store sell better, and give the team a simple way to publish editorial about the brand without waiting on a developer.
Tech partners
- BigCommerce
- Shogun
- Hotjar
The solution
We rebuilt the store on BigCommerce and used Shogun for content pages, so the Badgley Mischka team can put together lookbooks and campaign pages with a visual editor. Our strategists, designers and developers worked on it together from the first workshop to launch.
We spent a lot of time on the product pages. A gown is a considered purchase. Shoppers want close-up photography, clear sizing and details on fabric and fit before they commit, so each of those has a clear place on the page.
We also set up Hotjar, which shows where shoppers hesitate or drop off. That gives the team something concrete to improve after launch.
Collections
Clean collection pages with filters, so a shopper can go from a whole season to a short list of dresses in a few clicks.
Mobile first
Product pages
Large imagery, clear size and fit guidance, and a short path to checkout. Everything on the page is there to help someone choose a dress.
