KITH

KITH launches new product every Monday. We redesigned their Shopify Plus store and designed the iOS app that release-day shoppers use.

Services

UX and navigation design
Shopify Plus storefront design
Merchandising setup
iOS app design

The ask

KITH started in New York in 2011 and grew into one of the best-known names in streetwear. It sells menswear, womenswear and kids, and it works with a long list of other brands on collaborations.

A lot of KITH’s product arrives through the Monday Program, a weekly release where limited pieces go live and often sell out fast. That puts real pressure on the store. The team has to change what the site features every single week, and shoppers need to find the new release in seconds.

KITH asked us to work on the whole online experience: the Shopify Plus website, and a new iOS app built for release days.

Tech partners

Shopify Plus
Storefront API
SeedCMS
iOS

The solution

Most of our time went into three areas.

The first was navigation. People come to KITH for different reasons. Some want this week’s drop, some are browsing a category, and some are following a collaboration. We organised the menu around those three habits so each group reaches what it wants in a couple of taps.

The second was merchandising. Each release changes what the homepage and collection pages need to show, so we set these up as sections the KITH team can edit in Shopify themselves. A new drop no longer needs a developer.

The third was the app. We designed the iOS app around release day: see what is coming, get a reminder, and check out quickly when it goes live. It runs on the same Shopify Plus backend as the website, so stock and orders stay in one place.

If you are weighing up a custom front end for a store like this, we cover the trade-offs in Shopify Plus or headless commerce.