A quote from co-founder Heather Askinosie reminds visitors who is behind the brand and why it exists.
Energy Muse
An online store for Energy Muse where every crystal comes with its story, its intention and a reason to buy.
Services
- Ecommerce UX design
- Content and commerce layouts
- Collection and product pages
- Mobile experience
The ask
Energy Muse sells crystals and crystal jewelry from Los Angeles, and its founders have built a big community around using crystals with intention. Customers are not just buying a bracelet. They are buying protection, focus or calm, and they want to understand why.
That means the store has to teach and sell at the same time, without the teaching getting in the way of the shopping.
Key features
- Shop by intention
- Bestsellers by category
- Crystal guides and blog
- Community, reviews and press
The solution
We organised the store around intentions as well as products. Visitors can start from what they want to feel, such as protection, abundance or balance, and land on the crystals and bracelets that match.
The homepage mixes shopping with reading. New arrivals, favourites and starter sets sit next to guides from the Energy Muse blog, so a first-time visitor can learn and buy in the same visit.
Trust matters in this category, so the founder’s voice, customer reviews and press mentions all have a place on the page.
Shop by intention
Pick a goal, such as protection and clearing, and see the crystals that suit it, with a short explanation of each.
Guides and stories
Articles from the Energy Muse blog sit on the homepage, so people can learn before they buy.
The founder’s voice
