DE SOI
Launching the Shopify Plus store for De Soi, the non-alcoholic apéritif brand from Katy Perry and Morgan McLachlan.
Services
- Shopify Plus development
- Creative direction
- UX and UI design
- Email marketing
- Content integration
The ask
Katy Perry and master distiller Morgan McLachlan started De Soi to make sparkling non-alcoholic apéritifs. The idea is a drink with the ritual and depth of a cocktail, without the alcohol and without a pile of sugar.
They had the drinks and the packaging. Next they needed a store that could sell them and build a following. The team at AMASS brought us in to design and build it. The site had to look as good as the bottles, and it had to explain what an apéritif is to people who had never heard the word.
Tech partners
- Shopify Plus
- Klaviyo
- Grin
- Okendo
- Recharge
- Gorgias
- Route
The solution
We started with discovery to agree on goals and requirements. From there we planned the site structure, set the design direction and mapped out the road to launch.
The design takes its cues from the bottles and the photography, with the same bright colours and unusual shapes. To hold the launch date, our developers started working in sprints while the design was still being finished, and our email team began on the post-purchase flows at the same time. Orders started coming in as soon as the site went live.
Working with a busy founder
Katy Perry has a lot going on at any given moment. Our project managers planned reviews around her schedule and kept approvals moving, which is how the project stayed on track for launch day.
Details that make it fun
Hover animations in the menu and on collection pages keep browsing playful. The mega menu shows the cans and the bottles for every flavour, and the collection pages lean into the brand’s shapes and colours.
Our email team carried the site’s colours, shapes and type into every flow and template. Each email teaches a little about the drinks and gives a reason to come back and order again.
Explaining the product
Most people do not know what an apéritif is, so the site does a lot of explaining without feeling like homework. One example is the Botanical Glossary, an A to Z of every ingredient that links to the drinks that use it.
