With so many products, search had to be good. We set it up so people find what they want even when they only half remember the name.
COFFEE FOR LESS
A new logo, custom icons and an easier-to-shop Shopify Plus store for CoffeeForLess.com.
Services
- UX and UI design
- Branding
- Logo design
- Focus group testing
The ask
CoffeeForLess.com is the online store of Coffee Serv, a family business started by Jack and Lynn Kirshner that supplies coffee to offices and restaurants across the Greater Delaware Valley. The website had become a big part of the business, and it needed to look and work like it.
They asked us to refresh the brand, redesign the Shopify Plus store, and run focus group testing so the changes were based on what their customers actually said.
Tech partners
- Shopify Plus
- Stamped
The solution
We designed a new logo and a set of custom icons, then redesigned the store around them.
The catalogue is large, with a long list of coffees, pods and related products from many brands, so navigation and search got the most attention. Customers can now reach the product they want quickly, whether they know the brand name or are just browsing. The focus groups let us check that the new layout made sense to the people who order from the site every week.
The result
A clearer brand and a store that is much easier to shop, built on proven conversion practice from the product page through to checkout.
Search
A faster route to the right product
Navigation
Rebuilt around how customers shop
Brand identity
A new logo, custom icons and a refreshed Shopify Plus design.
Search that works
Branding
A refreshed brand with an updated logo and a custom icon set used right across the store.
Photography and reviews
We refreshed the site photography so the catalogue feels like one brand, and added Stamped reviews to product pages so shoppers can see what other customers think before they buy.
