Complimentary shipping, returns, personalisation and a gift box are set out clearly, just as they would be explained in a boutique.
Bulgari
An online store for Bulgari that carries the feeling of its Roman boutiques onto every screen.
Services
- Luxury ecommerce UX
- Campaign and homepage layouts
- Collection and product pages
- Mobile experience
The ask
Bulgari was founded in Rome in 1884 by Sotirios Voulgaris and is now one of the world’s great jewelry and luxury houses, with watches, bags, fragrance and hotels alongside its jewelry.
At that level, the website has to feel like part of the maison. Campaigns need to look as good online as they do in print, and the store has to guide customers through a wide range without ever feeling like a catalogue.
Key features
- Campaign-led homepage
- Must-have icons by category
- Wedding journey
- Exclusive client services
The solution
We let the campaigns lead. The homepage opens on a single striking image, then a mosaic for the season’s story, with clear routes into jewelry, watches and bags.
Below that, the store narrows the choice for you. Must-have icons and the most coveted creations appear a few at a time, on soft neutral backgrounds that echo the brand’s packaging.
Service is part of the luxury, so complimentary shipping, returns, personalisation and gift wrapping each get their own clear block before the footer.
Most coveted creations
A short, curated carousel of best-loved pieces, each shown alone against a warm neutral backdrop.
The wedding journey
A dedicated route for engagement and wedding jewelry, told through real couples.
Client services
