We set up Yotpo to bring reviews and customer photos onto the site, and gave the loyalty program a refresh with more reasons for customers to come back.
Services
- UX and UI design
- User testing
- Shopify Plus development
- Conversion optimisation
- Loyalty and reviews
The ask
TomboyX makes underwear and loungewear designed to fit and feel good on every body, across a wide range of sizes and regardless of gender. It sells direct to customers, so the website is the store.
They asked us to redesign their Shopify Plus site. The new experience had to keep everything that makes the brand recognisable, sell more per order, and feel welcoming to every shopper who arrives.
Tech partners
- Shopify Plus
- Yotpo
- Recorded user testing
- Analytics
The solution
We worked with TomboyX and their in-house developers, and we let the data lead. We started with analytics and wireframes, then tested the designs with real shoppers and changed whatever did not work.
To raise order values we added upsells, cross-sells and a free shipping threshold, and styled them in the brand’s own colours so they feel like helpful suggestions. The finished store is easier to use for every customer, whatever their size.
Tested with real shoppers
We built clickable prototypes and put them in front of shoppers before building anything. What we learned in those sessions shaped the navigation and the layout of the key pages.
A homepage the team can rearrange
We designed the homepage as a set of modules for merchandising, calls to action and brand content. The TomboyX team can reorder and swap them to match each campaign without calling a developer.
Loyalty, reviews and customer photos
Product pages
A sticky sidebar keeps size, colour and add to cart in view while shoppers scroll. Further down, extra detail and customer photos from Instagram help with the decision.
Collection pages
Custom icons make it quick to tell styles apart, and customer photos throughout show how the products look on real people.
