We built The Journal, an editorial section for stories and campaigns. It gives PORTS V a place to talk about more than product, and gives shoppers a reason to come back between collections.
Services
- Brand strategy
- UX and UI design
- Shopify Plus development
- Conversion optimisation
- Copywriting
The ask
PORTS V is a global fashion and lifestyle label, worn by names like Kevin Hart and Dwyane Wade. It already had an online store, but it did not have a clear story about who the brand was for or what it stood for online.
They asked us for two things. A brand strategy to guide everything from social posts to photo shoots, and a Shopify Plus store that sells the clothes and tells that story at the same time.
Tech partners
- Shopify Plus
- Klaviyo
- Shoelace
- TradeGecko
The solution
We worked with the PORTS V team, including creative director Malin V, and started with the brand itself: its history, the people who buy it and what it means to them. From that we wrote the brand strategy and a brand guide covering tone of voice, the mission statement, photography, social content and live events.
In parallel, our designers and developers built a new Shopify Plus store that puts the guide into practice, with pages that sell the product and plenty of room for the brand’s editorial.
The result
A brand guide the team now works from for everything from social posts to shoots, and a Shopify Plus store that brings the clothes and the editorial together in one place.
Navigation that invites browsing
Dropdown menus with imagery and clear links make it easy to jump from a product category to a campaign or a story, so exploring the brand feels as natural as shopping it.
The Journal
Product pages
Clean, uncluttered product pages with large photography, clear descriptions and one obvious next step.
Brand strategy
The strategy covered how the brand speaks, what it stands for, how it is photographed, and how it shows up on social and in copy. It gives everyone who works on PORTS V, inside the company or outside it, the same idea of how the brand should look and sound.
