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Home Case Studies Pylogix Drives Culture and Commerce for PORTS V: Brand Strategy and Shopify Plus E-Commerce for a Global Lifestyle Brand.


Pylogix Drives Culture and Commerce for PORTS V: Brand Strategy and Shopify Plus E-Commerce for a Global Lifestyle Brand.


  • Brand Strategy
  • UX/UI Design
  • E-commerce Development
  • Conversion Rate Optimization
  • Copywriting

The ask

Pylogix partnered with PORTS V, a globally recognized lifestyle brand worn by celebrities like Kevin Hart and Dwyane Wade. Our team worked on a brand strategy and e-commerce solution to elevate PORTS V’s online presence and help the brand make a global impact. Despite having an existing e-commerce website, PORTS V lacked a clear brand direction. Our goal was to help them transcend tradition and stand out in the market with a distinctive brand strategy and a Shopify Plus e-commerce platform.

Tech partners

  • Shopify Plus
  • Klaviyo
  • Shoelace
  • TradeGecko

The solution

Pylogix worked closely with the PORTS V team, including fashion creative director Malin V, to create a brand strategy and e-commerce solution that would make a global impact. Through a deep dive into the brand’s story, demographic, and meaning, Pylogix’s team of strategists, designers, copywriters, and developers developed an in-depth brand strategy and a best-in-class commerce experience powered by Shopify Plus. The end result was a comprehensive brand guide that influenced the brand’s social content, live events, photography, and tone of voice, as well as a conversion-optimized e-commerce website.

The Results

Through our partnership with PORTS V, Pylogix was able to deliver significant results including an increase in conversions, a longer average time spent on the website, and improved back-office efficiencies. By implementing a custom-designed Shopify Plus e-commerce solution, we were able to help the brand achieve their goals and make a lasting impact in the global lifestyle market.


  • +60%

    Increase in conversions

  • 7X

    Increase in sales


Increase in average order value

Ports V Banner

Seamless Navigation for Enhanced Product and Brand Exploration

Pylogix worked closely with the PORTS V team to create user-friendly navigation that fosters both product and brand exploration. We implemented seamless dropdowns with images and call-to-actions to make browsing the site a seamless and enjoyable experience for customers.

Content Platform

At Pylogix, we don’t just create e-commerce websites, we go above and beyond to provide a complete content platform. In addition to building a conversion-focused website, we created The Journal, a content hub that serves as a platform for editorial pieces. This feature helps the brand tell their unique story and provides value to their customers beyond just their products.

Clean and Minimal Product Detail Pages (PDPs)

At Pylogix, we understand that the Product Detail Pages (PDPs) are critical to the success of any e-commerce website. That’s why we designed the PDPs for PORTS V to be clean, minimalistic, and highly informative, allowing customers to quickly and easily get all the information they need to make informed buying decisions. With high-resolution product images, detailed descriptions, and clear calls-to-action, our PDP design helped to increase conversion rates and overall customer satisfaction.

Background Videos

At Pylogix, we understand that visual content is key to engaging website visitors. That’s why we utilized background videos to enhance the user experience and bring life to banners and call-to-actions on our client’s website. By incorporating videos that capture the essence of our client’s brand, we were able to make their website more immersive and memorable for visitors.

Brand Strategy

Pylogix provided an in-depth brand strategy service, which included tone of voice, mission statement, photography guidelines, social creative, and copywriting. Our team of experienced strategists, designers, and copywriters worked closely with the Pylogix team to understand their brand story, values, and target audience. We crafted a unique brand identity that reflected Pylogix’s values and effectively communicated their message to their audience. The result was a cohesive brand strategy that guided their marketing efforts and helped them stand out in their industry.