Pylogix Digital Marketing
How Pylogix Full-Service Marketing Process Works
Strategy
First, we spend time getting to know your business and learning about your challenges, needs, and goals. During this step, we strategize together to map out your Customer Avatar, document a Customer Value Journey, and develop a BrandScript. We pair this information with market and keyword research to create a unique marketing plan.
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Execution
Next, we execute your plan using the appropriate tactics for your industry, audience, and budget. Our marketing experts apply the information gathered during the strategy stage to target the right audience where they’re at, lead prospects through the correct funnel, and apply the appropriate messaging every step of the way for consistency.
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Growth
Finally, we continually work on improving your marketing efforts to help your business grow. Our team tests variations of your assets, measure the results, and optimizes for better performance by applying insights from data. We’re always on the lookout for new opportunities and ensure your marketing dollars are working for you to produce the best ROI!
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What Digital marketing Tactical Services We Offer
When you take advantage of full-service marketing from Pylogix, you get the support that fits your unique needs. We tailor which tactical services are necessary and how to deploy them based on your strategy and budget. In addition to training your staff, we can execute the following services for you—so you can focus on running your business:
LEAD GENERATION
Attract more interested prospects and turn them into leads. Our team can help you take a better approach to lead generation that encourages interested prospects to sign up to learn more about what you have to offer. With the right assets in place, you can sit back and watch the leads roll in!
SEARCH ENGINE OPTIMIZATION (SEO)
Improve your rankings to attract your target audience. By letting our experts optimize your website for search, you can look forward to increased visibility and greater traffic. Though SEO requires you to play the long game, it’s a crucial part of building credibility and reaching potential customers.
CONTENT COPYWRITING
Enjoy quality content copywriting that drives conversions. To reach, educate, and inspire potential customers to act, having high-quality content that’s optimized for search and resonates with your audience is a must. Our specialists can provide content for all your channels that fit your brand.
GRAPHIC DESIGN
Convey your marketing message with an eye-catching design. With only seconds to grab the attention of potential customers, you can’t rely on text alone. Having visual assets that draw the eye is essential. Our team can deliver designs that reflect your brand identity and get your message across quickly.
EMAIL & SMS MARKETING
Make the most of direct communication with your contacts. When people opt-in for email or SMS, you’re given valuable space in which to promote your brand and engage with potential customers. With our team’s help, you can ensure that your organization leverages this opportunity right.
PAY-PER-CLICK (PPC) ADVERTISING
Launch high-performing ads that yield results. Running paid ads is one of the quickest ways to put your offerings in front of your target audience. Working with our team gives you the expertise you need to develop data-driven campaigns that deliver the best ROI possible.
SOCIAL MEDIA
Build stronger relationships with current and potential followers. One of the first rules of marketing is to be where your audience is. Our team can help you streamline your online presence by identifying which channels are right for your organization, building your profile, and engaging your base.
BRANDING
At Pylogix, we specialize in omnichannel marketing—positioning your brand across multiple offline and online channels while ensuring your customers enjoy a positive experience throughout their journey. We take a holistic, 360-degree approach to marketing that coordinates your efforts for better results.
With us as your partner, you can trust we’ll provide the tactical services required to drive your marketing strategy effectively and increase your ROI.
How Partnering with Pylogix Full-Service Marketing Agency Can Benefit You
Save Money
Get access to an entire team of marketing experts who specialize in various aspects of marketing for a fraction of the price of hiring employees for your own in-house marketing department.
Stay Organized
Have a designated project and account manager to keep everything organized, ensure everyone involved stays on course, and streamline efforts to make sure campaigns launch on time.
Perform Better
Attend monthly meetings and receive regular reports on your marketing efforts in terms of what’s working and what’s not, where we need to pivot, and where we should double down.