WooCommerce is an ecommerce plugin for WordPress, and Wix is a web site builder that comes with optionally available ecommerce options. On this article, we’ll evaluate the ecommerce options supplied by WooCommerce and Wix as a way to simply resolve which is the best choice for you.

Desk of Contents

Customization and Flexibility

For builders, a versatile and easy-to-customize platform is a giant bonus. With WooCommerce, you will have full management over how your on-line retailer seems and features. You may modify the looks of your web site through the use of totally different themes or create you personal, distinctive structure.

  • Simple to combine. As a result of it’s constructed on WordPress, WooCommerce works seamlessly with it. Utilizing WordPress’s wealthy capabilities, you possibly can rapidly run your on-line enterprise.
  • In depth plugin and theme choices. WordPress affords an intensive vary of plugins and themes that can assist you enhance your WooCommerce retailer. Whether or not you want further fee strategies, advertising instruments, or customization, the WordPress ecosystem has all of it.

Wix makes it easy to create a wonderful web site for builders and non-developers alike. Its easy-to-use web site builder and all-in-one platform provide complete options for fast web site development.

  • Intuitive interface. A user-friendly web site builder like Wix makes it straightforward to create a web site. It has easy options and instruments, with drag-and-drop structure creation, so you may make an expert website with out realizing tips on how to code.
  • Time-saving. You may simply make changes, replace content material, and add new options to your web site utilizing a user-friendly platform like Wix with out losing time studying out technical expertise.
  • Accessible for everybody. People with much less technical expertise can create web sites with the assistance of a user-friendly web site builder. It permits anybody, no matter skill degree, to develop a web site that meets their necessities.
  • Cellular optimization. Wix makes it easy to develop a mobile-friendly web site. You may make sure that your web site seems glorious on all units through the use of an unlimited vary of templates and responsive designs.

WooCommerce is the clear winner by way of flexibility and customization, however you’ll need to have the ability to dig into the technical aspect of issues to get every thing excellent. Wix affords fewer choices, however plenty of comfort by way of utilizing the options it does provide.

Scalability and Development

WordPress and WooCommerce mean you can simply develop your on-line retailer. To adapt to your rising client base, you possibly can simply add objects, implement new options, and enhance enterprise efficiency. There’s actually no restrict to how a lot you possibly can prolong and develop your retailer.

Wix isn’t so versatile on this regard. You’re just about restricted to what the Wix platform affords. That is high-quality in case your wants are pretty easy and never prone to develop considerably over time. However it’s finest to suppose forward and envisage what you would possibly want in future earlier than committing your self to Wix, as it is going to be an issue down the monitor if Wix doesn’t have the performance you want.

Plugin and Theme Choices

WooCommerce has 1000’s of plugins that allow you so as to add a big selection of performance to your web site, resembling fee gateways, transport strategies, and product variations. WooCommerce additionally affords quite a lot of themes, permitting a enterprise to assemble a visually interesting and distinctive on-line retailer. You may choose from free or premium themes and additional customise them to satisfy your branding and design wants.

Wix affords plenty of themes, and there may be some scope for modifying a theme to fit your wants or to create your personal. Whereas Wix doesn’t have as extensive a spread of themes and plugins, it makes up for this by ease of use by way of integrating what is on provide.

Pricing and Value

Preliminary SetupFree (WordPress and WooCommerce are open supply)Free to begin, however requires a premium plan for ecommerce performance
Transaction ChargesNo extra transaction chargesIs dependent upon the fee gateway you select
Internet hostingNo extra transaction chargesIs dependent upon the fee gateway you select. Varied pricing plans starting from $13 to $39 monthly
Add-onsMany free and paid plugins/themes obtainableConsists of many options and add-ons in premium plans
CustomizationMight be cheaper for superior customization wantsSimple drag-and-drop design with a variety of templates

WooCommerce is free to make use of, however website hosting and a few extra plugins aren’t. Wix affords many plans that embrace internet hosting and different essential capabilities, however you could pay for them. If you have already got a WordPress website, WooCommerce is the plain selection, and there shall be no extra prices. General, WooCommerce is a transparent winner by way of worth — except you must pay a developer to construct and customise a WordPress website for you!

  • website positioning instruments. Each WooCommerce and Wix provide website positioning plugins resembling Yoast website positioning and All in One website positioning Pack. These plugins assist in growing the visibility of your web site in search engines like google. They enhance your website’s rank and entice extra individuals with out using paid commercials.
  • Advertising options. You could market your merchandise utilizing WooCommerce and Wix utilizing numerous methods resembling low cost codes, e mail advertising, and social media hyperlinks. These instruments enable you to promote extra, work together with shoppers, and develop your enterprise.
  • Analytics and reporting. Each WooCommerce and Wix embrace options that can assist you maintain monitor of essential metrics resembling gross sales, earnings, and buyer actions. This information informs your advertising selections and identifies areas for enchancment.

On this entrance, it’s in all probability a draw. Each WooCommerce and Wix have good assets on this regard.


Selecting between WooCommerce and Wix is determined by your enterprise priorities.

When you worth management, customization, and scalability, WooCommerce is right. It affords intensive customization choices and integrates properly with WordPress plugins. It additionally affords limitless alternatives for progress, so long as you’ve bought the chops to code up what you want. It’s finest suited to builders.

When you want user-friendly simplicity and comfort, Wix is an intuitive web site builder with strong ecommerce options. It’s not as highly effective as WooCommerce, and might’t develop fairly like WooCommerce can, but when your wants are comparatively easy and aren’t prone to develop too far over time, Wix is a really engaging choice. It’s straightforward to make use of and combines every thing in a single platform. You may create your web site simply with out technical expertise. Use drag-and-drop sections with Wix to design your website. Wix additionally ensures your website will look responsive.

In order for you one thing straightforward and comparatively easy, Wix is an efficient selection. However when you have particular wants and wish extra management, WooCommerce with WordPress could be the higher selection.

You may additionally like to take a look at our comparability of WooCommerce vs Shopify.